Monday, April 03, 2006

My roommate hates Starbucks, because they are evil, but look at what Forbes has to say...



"Starbucks. A pioneer in the area of corporate responsibility, Starbucks (Research) broke the mold in the fast-food industry by offering health-care benefits and stock (called "bean stock") even to part-time workers. It is now forging partnerships with coffee growers around the world that are designed to give growers a fair price for their beans -- often higher than the so-called Fair Trade price -- and to promote sound environmental practices. Starbucks also seeks to become more "green" at the retail level by, for instance, offering a 10-cent discount to customers who bring their own cups.

"They are innovative, distinctive, commendable and unfortunately not copied by many other companies," says David Vogel, who teaches at Berkeley's Haas School of Business and is the author of The Market for Virtue: The Potential and Limits of Corporate Social Responsibility. Seattle-based Starbucks generated $6.4 billion in revenues last year."

1 Comments:

Anonymous Anonymous said...

wow, now i feel much better about the skinny white chocolate mocha i had on tour. since i started going to caffeine dreams this summer, that was the first time i'd had starbucks, and i felt guilty.

sweet, go starbucks!

tata,
mariah

3:00 PM  

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